Date:
Author:
Daniel Farrell
001
A launch film sells the idea
A launch film makes people care about the company: why it exists, who built it, and what changes if it works. It is made to be shared on launch day.
002
A demo video sells the product
A demo video shows exactly how the product works. It lives on the website, in sales emails and in investor follow-ups.
003
Which comes first
Launching publicly or announcing a raise: start with the launch film. Selling to customers who already know the company: start with the demo.
004
Make them together
Both can come out of one production day with one crew and one location. Plan your launch with a combined shoot.
