Date:
Author:
Daniel Farrell
001
One week before
Lock the launch date and time. Weekday mornings Pacific time work well for US audiences.
Finish the hero film and three cutdowns: a 15-second teaser, a vertical cut and a square cut.
Write the post in advance. One line on what you built, one line on why now, then the film.
Message 20 to 30 people who will share in the first hour: investors, batchmates, advisors, friends.
002
Launch morning
Post natively. Upload the film directly to X and LinkedIn instead of linking out.
Founders post first, then the company account reposts.
Send the link to your share list the moment it is live.
Reply to every comment in the first two hours.
003
X vs. LinkedIn
X rewards speed and reposts from well-known accounts, so a batch or investor repost can multiply views. LinkedIn rewards comments and personal posts, so the founder's own post usually outperforms the company page. Use the same film with a different first line for each.
004
After launch day
Pin the post, add the film to your website and pitch deck, and send it to every investor you meet that month. A launch film keeps working long after day one. Te Dua plans the rollout with every launch film. Plan your launch.
